From Stan Parker:

Dear faculty and staff,

I am writing to provide you with an update on changes we are making in marketing and communications that will provide greater focus and better serve the School, faculty, staff and students.

First, I am pleased to announce Carol Perry has been promoted to director of marketing. Carol will be using her knowledge of the UNC Eshelman School of Pharmacy and her extensive experience in branding, digital marketing and communications to partner with faculty and staff on marketing plans to promote our academic programs to prospective students, promote the research enterprise to prospective partners and assist with fund-raising campaigns targeted to alumni and friends of the School.

Carol came to the School in 2014 with more than ten years’ experience in web development, visual media production, communications, branding and marketing. Prior to joining the School’s marketing and communications team, Carol served in marketing roles at the UNC Kenan-Flagler Business School and UNC Department of Allied Health Sciences.

Please join me in congratulating Carol on her well-deserved promotion.

Second, David Etchison will focus on media relations and publicity; promoting the accomplishments of the School and its divisions, centers, The Eshelman Institute, faculty, staff and students; and addressing their communications needs. David will also continue to oversee brand identity guidelines and usage.

Third, we are in the process of recruiting to fill two new positions. One position will report to Carol and provide web and digital marketing support. The second position will report to David and provide content development support. These two positions will greatly enhance our capabilities and responsiveness to requests and opportunities.

Fourth, we will be contacting faculty and staff leaders to set up meetings to identify key department/division events over the next 12 months that will benefit from marketing & communications support. This will provide us with the visibility and lead time to support you with high quality work. Your cooperation and participation in the meetings will be greatly appreciated.

Fifth, we are implementing a streamlined request protocol for ad hoc projects that are not captured in the above mentioned planning process. You will simply use the new web-based form at https://pharmacy.unc.edu/marcom. It is located in the marketing & communications section of the FAOPharmacy website under Submit a MarCom request.

Finally, we are embarking on a brand strategy project to help define how we position ourselves as a contemporary school of pharmacy that is making a difference in the lives and the health of the people in our state, our country and the world. We are in the process of selecting an outside agency partner to assist us and expect to start in early January. We will be reaching out to faculty and staff leadership to participate in the project. More to come on this in a few weeks. In the interim, I happy to meet with departments and divisions to talk about the brand strategy project in more detail if you are interested.

Stan Parker
Senior Director of Marketing and Communications

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