Skip to main content
Cognitive and Social Influences During the Clinician/Patient Interaction - FAO UNC Eshelman School of Pharmacy

Loading Events

« All Events

  • This event has passed.

Cognitive and Social Influences During the Clinician/Patient Interaction

January 12, 2022 @ 12:00 pm - 1:00 pm







Spring 2021 CIPhER programs will only be offered via Zoom.

Cognitive and Social Influences During the Clinician/Patient Interaction

12:00 pm – 1:00 p.m., Wednesday, January 12, 2022, via Zoom

The program will explore patients’ (and clinicians’) cognitive and social factors that can influence the clinical interaction. Patients do not enter a consultation or examination room with a clean slate or a perfectly open mind, nor do clinicians. They bring cognitive ‘baggage’, in the form of memory limitations, inefficient decision making, stereotypes, belief in misinformation, personal goals that are usually ill-defined, uncertain ability to project into the future, and irrational behaviors. But these are not necessarily problems for the clinician; instead, they simply represent how people work, and if understood can affect how the patient and clinicians interact to find common ground. This seminar’s emphasis on cognition and social cognition is intended to lead to improved interpersonal relationships and awareness of biases that subtly affect behavior.

Learning Objectives:  At the end of this program, participants will be able to:

  1. Describe common biases and limitations that affect patient decision making
  2. Identify their own cognitive and social tendencies that affect the patient interview and treatment decisions
  3. Outline ways to use these sources of knowledge to improve interactions with patients and, ultimately, health outcomes


Target Audience:  This program is designed for all faculty, staff, preceptors, and trainees who work (currently or in the future) in a patient setting.

Registration:  For non-UNC affiliates, registration is $15.00. (UNC Affiliates are considered to be faculty, staff, trainees, students, preceptors and residents who currently work for the University of North Carolina at Chapel Hill or support its students.)

REGISTRATION DEADLINE:  Friday, January 7, at 5 p.m.

To Register Click Here

The University Of North Carolina Eshelman School of Pharmacy is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. ACPE program 0046-9999-22-017-L04-P provides 1.0 contact hours of continuing pharmacy education credit. To receive CE credit, participants must complete the CE attendance form and the online evaluation of the program (instructions to be emailed). Statements of credit can be viewed and printed in CPE Monitor in approximately 2 to 3 weeks. **No partial credit will be available**


Presenter Information:

Robert Hubal, PhD, Research Associate Professor

Robert Hubal, a cognitive scientist, has general interest in the intelligent use of technology to better train and assess knowledge and skills. He is active in projects involving areas such as adaptive learning, linguistic analysis, behavior modeling, and machine learning. He has past experience developing embodied conversational agents for interaction skills training and situated assessment; conducting cost-effectiveness studies of simulation training systems; conducting expertise, linguistic codability, and mental modeling studies; investigating adaptive intelligent tutoring; implementing patterns of life into the portrayal of activity within game-based environments; and investigating visual analytics and representation.



Event FAQ

  • A Zoom link will be provided prior to the session via a confirmation Outlook invitation. For CE purposes, you must be registered for the program and we must be able to tie your registration to your Zoom attendance.  If your login to Zoom is different from your name, please send an email to with details.


January 12, 2022
12:00 pm - 1:00 pm
Event Category: