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MEDIA expresses the Eshelman School of Pharmacy’s academic, patient care, and research mission through compelling storytelling and strategic instructional tools. We create a wide array of exceptional multimedia pieces, including:

  • Videos
  • Websites & Mobile Apps
  • Medical Illustrations
  • 2D/3D Animation & Modeling
  • eBook/iBook
  • Simulation Education
  • Curriculum Support

When can MEDIA get started on my project?

Once you’ve submitted the request form, a team member from MEDIA will contact you within two business days with follow-up questions or a request for further discussion. Then MEDIA will develop a scope of work and cost estimate that is sent to the appropriate authority for review. If approved, MEDIA will work with you to fit the project into our production schedule.

What does it cost?

The mission of MEDIA is to develop content in direct support of ESoP instruction. MEDIA is required to charge for the production of all other content; the cost of the production will depend upon the amount of time required to complete the project. Please submit a request for a production-services consultation with MEDIA for research grants that have interactive multimedia or video content requirements.

Jason Whitley, M.A.


(919) 445-0148

Previously the creative lead within ITS-Teaching and Learning Interactive, Jason has been with the UNC Eshelman School of Pharmacy since 2011. He was formerly a newspaper journalist, where he won numerous awards for design, visual communications, spot news reporting, and illustration. He was an early adopter of data visualization for interactive graphics and games to help drive online readership. Jason developed the now-defunct Charlotte Observer’s Phuzzle, which ran for over five years on He cofounded and art directs, a website to encourage musical activities with children of all ages. He has built Android and Blackberry apps. His paintings have been exhibited internationally and his portrait of Charlotte Hawkins Brown is part of the Charlotte Hawkins Brown Museum collection. Jason sometimes illustrates books, book covers, comic strips and teaches at the Carrboro Arts Center. He earned a Master’s in technology and communication from UNC-Chapel Hill and a BFA in studio art from the University of Georgia.

Heidi Collins, M.S.

Director of Operations

(919) 962-8144

Heidi leads proposal management efforts, manages overall project progress using Agile software methods, and oversees operations for the MEDIA group and the the UNC Center for Innovation of Pharmacy Simulation. A communications specialist, she has more than 12 years’ experience in project management, proposal development, technical communication, and marketing for government contractors and B2B businesses. Heidi’s varied background includes writing winning proposals worth more than $8 million, quoting and managing educational design projects, leading and supporting marketing campaigns for B2B businesses, negotiating contracts worth millions of dollars, ghost-writing technical articles for industry magazines, and even writing scripts for WRAL-TV morning news. Heidi also previously managed operations at Bennett Aerospace, a small R&D business, as Vice President of Operations. She holds a Master’s in technical communication and bachelor’s in English from NC State University.

Joel Floyd, Jr., M.S.

Multimedia Producer

(919) 966-7964

Joel joined the UNC Eshelman School of Pharmacy in February 2015 as a Multimedia Producer for the Educational Design and Innovations Group.  He creates medical animations, illustrations, graphics, and 3D assets.  Some notable projects include over a dozen animated modules for the PharmD pathophysiology course, patient-oriented chemotherapy videos for the UNC Lineberger Comprehensive Cancer Center, and promotional 3D animations for the Center for Pharmacogenomics and Individualized Therapy.  Joel graduated in 2014 with a Master’s in medical illustration from Augusta University, and received his undergraduate degree in studio art from College of Charleston in Charleston, SC.  He is a board-certified medical illustrator and a professional member of the Association of Medical Illustrators.

Catherine MacAllister, MEd

Instructional Designer

(919) 445-0149

Catherine brings 28 years of instructional design experience to the UNC Eshelman School of Pharmacy. She’s Tarheel born and bred, having graduated from UNC-CH with a bachelor’s in Radio, Television, and Motion Pictures with Honors and a Master’s in Educational Media and Instructional Design. She began her career in the corporate arena, where she worked with numerous Fortune 500 companies (American Express, IBM, Union Pacific Railroad, General Electric). During that time, Catherine developed a broad range of training and educational solutions for her clients, including print-based materials, instructor-led training, and technology-based courses. She now enjoys applying her skills to the academic community, where she collaborates with faculty members to mold their content knowledge into instructionally sound educational experiences.

Kevin Michael Robinson

Multimedia Producer

(919) 843-8013

Kevin is a natural storyteller, using video, graphic design, animation, and typography in engaging and compelling ways. With experience in live broadcast, live to tape, and internet-hosted video, he specializes in motion graphic design, video production, and concept development. His work with the UNC Eshelman School of Pharmacy includes supporting the school’s fundraising, promotion, and recruitment efforts, as well as curriculum courses and faculty research. Kevin has led film projects at the UNC Eshelman School of Pharmacy that have won eight Telly awards, two Hermes Creative awards, and a Horizon Interactive award during his tenure. He holds a Bachelor of Fine Arts from the Corcoran College of Art + Design.