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Getting Started with Qualitative Data Collection: Interviews, Think-Aloud, and Other Methods

November 17, 2021 @ 12:00 pm - 1:00 pm







Fall 2021 CIPhER seminars will only be offered via Zoom.

Getting Started with Qualitative Data Collection: Interviews, Think-Aloud, and Other Methods

12:00 p.m. – 1:00 p.m., Wednesday, November 17, 2021, Via Zoom

 Are you interested in learning more about qualitative data collection techniques to gain insight into people’s experiences, cognitive processes, perceptions, or attitudes? This program will provide an overview of several data collection methods, their strengths, and their limitations. A range of data collection methods will be covered including interviews, think-aloud, and cognitive interviews. No prior experience is necessary.

Learning Objectives:

At the end of this program, participants will be able to:

  1. Describe several qualitative data collection methods
  2. Identify strengths and limitations of data collection methods
  3. Identify resources to aid in your qualitative analysis

Target Audience: This program is designed for all preceptors, faculty, staff, trainees, and students.

Registration:  For non-UNC affiliates, registration is $15.00.  (UNC Affiliates are considered to be faculty, staff, trainees, students, preceptors and residents who currently work for the University of North Carolina at Chapel Hill or support its students.)

REGISTRATION DEADLINE:  Friday, November 12 at 5 pm

To Register Click Here

The University Of North Carolina Eshelman School of Pharmacy is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. ACPE program 0046-9999-21-239-L04-P provides 1.0 contact hours of continuing pharmacy education credit. To receive CE credit, participants must complete the CE attendance form and the online evaluation of the program (instructions to be emailed). Statements of credit can be viewed and printed in CPE Monitor in approximately 2 to 3 weeks. **No partial credit will be available**

Presenter Information

Anita Crescenzi, MSIS, PhD, Research Assistant Professor

UNC Eshelman School of Pharmacy & UNC School of Information and Library Science

Anita Crescenzi, MSIS, Ph.D. is a research assistant professor in the Division of Practice Advancement and Clinical Education at the Eshelman School of Pharmacy at the University of North Carolina at Chapel Hill with a secondary appointment in the School of Information and Library Science. She completed her BS degree in Education from the University of Illinois at Urbana-Champaign, and her MS in Information Science, PhD in Information and Library Science, and postdoctoral fellowship at the University of North Carolina at Chapel Hill. She has taught research methods courses and a tutorial at the ACM SIGIR conference in data collection and analysis. She also has nine years of applied research having conducted user research and usability and user experience evaluation in the health insurance and medical library settings.  Her research is at the intersection of pharmacy, information-seeking and use, and human-computer interaction. She uses mixed methods to understand how, when, and why people seek and use information in support of their broader goals especially learning, decision-making, and problem-solving with a focus on pharmacy education and practice. She also designs and evaluates novel information tools and systems to provide better support for learning, problem-solving, and decision-making.


Event FAQ

  • A Zoom link will be provided prior to the session via a confirmation Outlook invitation. For CE purposes, we must be able to tie your Zoom login to your registration.  If your Zoom login is different from your name, please send an email to with details.


November 17, 2021
12:00 pm - 1:00 pm
Event Category: