The MEDIA team is a comprehensive source for your multimedia needs, offering scripting, programming, animation, graphic design, videography, and OSCE assistance. Our focus is on crafting optimal learning experiences.



Video & Audio

We produce original, compelling videos that support the educational, patient care, and research missions of the UNC Eshelman School of Pharmacy. We offer high-quality video production on location or at our studio in Beard Hall.

Medical Illustration

Our medical illustrator creates dynamic surgical, biological, and molecular illustrations and animations that support your instructional message.

Curriculum Support

Our team can help you identify resources, information, or strategies to enhance student engagement and foster academic success.

Interactive Design

We build web applications, mobile applications, and other interactive tools in support of the curriculum and the School’s mission.

Simulation Education

We craft simulations that improve students’ decision-making, communication, and critical thinking skills, thereby preparing them for success as healthcare professionals.

Our award-winning work is on display on the Projects page.

Jason Whitley, M.A.


(919) 445-0148

Previously the creative lead within ITS-Teaching and Learning Interactive, Jason has been with the UNC Eshelman School of Pharmacy since 2011. He was formerly a newspaper journalist, where he won numerous awards for design, visual communications, spot news reporting, and illustration. He was an early adopter of data visualization for interactive graphics and games to help drive online readership. Jason developed the now-defunct Charlotte Observer’s Phuzzle, which ran for over five years on He cofounded and art directs, a website to encourage musical activities with children of all ages. He has built Android and Blackberry apps. His paintings have been exhibited internationally and his portrait of Charlotte Hawkins Brown is part of the Charlotte Hawkins Brown Museum collection. Jason sometimes illustrates books, book covers, comic strips and teaches at the Carrboro Arts Center. He earned a Master’s in technology and communication from UNC-Chapel Hill and a BFA in studio art from the University of Georgia.

Heidi Collins, M.S.

Director of Operations

(919) 962-8011

Heidi leads proposal management efforts, manages overall project progress using Agile software methods, and oversees operations for the MEDIA team and the Center for Innovation of Pharmacy Simulation. A communications specialist, she has more than 12 years’ experience in project management, proposal development, technical communication, and marketing for government contractors and B2B businesses. Heidi’s varied background includes writing winning multi-million dollar proposals, quoting and managing educational design projects, leading and supporting marketing campaigns for B2B businesses, negotiating multi-million dollar contracts, ghost-writing technical articles for industry magazines, and writing scripts for WRAL-TV morning news. Heidi also previously managed operations at Bennett Aerospace, a small R&D business, as Vice President of Operations. She holds a Master’s in technical communication and bachelor’s in English from NC State University.

Catherine MacAllister, M.Ed.

Instructional Designer

(919) 445-0149

Catherine brings 28 years of instructional design experience to the UNC Eshelman School of Pharmacy. She’s Tarheel born and bred, having graduated from UNC-CH with a bachelor’s in Radio, Television, and Motion Pictures with Honors and a Master’s in Educational Media and Instructional Design. She began her career in the corporate arena, where she worked with numerous Fortune 500 companies (American Express, IBM, Union Pacific Railroad, General Electric). During that time, Catherine developed a broad range of training and educational solutions for her clients, including print-based materials, instructor-led training, and technology-based courses. She now enjoys applying her skills to the academic community, where she collaborates with faculty members to mold their content knowledge into instructionally sound educational experiences.

Joel Floyd, Jr., M.S.

Multimedia Producer

(919) 966-7964

Joel joined the UNC Eshelman School of Pharmacy in February 2015 as a Multimedia Producer for the Educational Design and Innovations Group. He creates medical animations, illustrations, graphics, and 3D assets. Some notable projects include over a dozen animated modules for the PharmD pathophysiology course, patient-oriented chemotherapy videos for the UNC Lineberger Comprehensive Cancer Center, and promotional 3D animations for the Center for Pharmacogenomics and Individualized Therapy. Joel graduated in 2014 with a Master’s in medical illustration from Augusta University, and received his undergraduate degree in studio art from College of Charleston in Charleston, SC. He is a board-certified medical illustrator and a professional member of the Association of Medical Illustrators.

Kevin Michael Robinson

Director of Photography

(919) 843-8013

An award-winning motion graphic/VFX artist and cinematographer, Kevin is a natural storyteller with specialties in video/film production, graphic design, animation, typography, and concept development. With experience in live broadcast, corporate video, and independent film production, Kevin has led film projects at the UNC Eshelman School of Pharmacy that have won eight Telly awards, three Hermes Creative awards, and a Horizon Interactive award during his tenure. His work with the UNC Eshelman School of Pharmacy includes supporting the school’s fundraising, promotion, and recruitment efforts, as well as curriculum courses and faculty research. He holds a Bachelor of Fine Arts from the Corcoran College of Art + Design and maintains professional memberships with the American Institute of Graphic Artists, International Documentary Association, and Sundance Institute.

Frequently Asked Questions

Every project begins with a request form where you tell us a little about the project you envision. Please complete this form. A team member will contact you within two business days to discuss next steps.

The MEDIA team will use the information you share to develop a brief proposal that outlines the scope of the work to be completed, as well as associated costs. Depending on the scope of the project, this will be submitted to a School of Pharmacy advisory team that approves projects for moving forward.

If your project is approved, MEDIA will work with you to find a mutually agreeable time for a project kick-off meeting. Our team works on several projects at once so our production schedule is busy, but we can usually initiate conversations within a few weeks of approval.

Our mission is to develop content that directly supports ESoP instruction. MEDIA is required to charge for the production of all other content; the cost of the production depends upon the resources and the amount of time required to complete the project.

Yes! We offer free consulting services where we learn more about your particular instructional needs and then make recommendations about a range of options for your consideration.

Please submit a form requesting consulting services, and someone will contact you within two business days to set up a meeting.